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Swedberg’s call is timely and important. For economic sociology to retain the Sociology half, it needs to restore attention to elements of realism and materialism missing from much (neoclassical) economics. Toward this goal, Swedberg rightly calls for renewed attention to household economics. He correctly notes Sociology’s contribution to economic sociology lies less in holding constant interesting variables (“externalities”) to achieve more elegant models, but rather, in including more empirical study of the processes in which interests and actions unfold. Extending this contribution invites greater focus on variance (per North) and politics (per Perrow).