AbstractIdentities arise as they mitigate uncertainty through control efforts aimed at other identities; meanings – verbal or not – surface in intermittent switchings of identities among socio-cultural phases known as netdoms (network-domains). Stories are accretions of meanings and form the texture of culture as interpretive context. Further compounds of stories – or forms of discourse – can be mobilized for action (narratives) or frame social time (story-lines and plots). All these forms of discourse support a view of culture as practice and as a basis for social science. While the sociological conundrum of structure and culture is usually solved by proclaiming that these two dimensions of social life are dual and co-constitutive – interdependent yet autonomous – this paper suggests another approach that takes the dynamic of identity and control as a starting point and helps resolve the so-called micro-macro gap.
Keywords: control, culture, discourse, identity, narratives, netdom, stories, structure, switching.